Bud Bushnell established Genie Industries during 1966, after he purchased the manufacturing rights to a material lift which functioned on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to raise and lower the hoist. This mechanism greatly impressed clients and therefore, the name was born.
Genie expanded operations and established itself into various new markets, since the demand for platforms and work lifts grew. Over time, as the demand for new machines to meet many applications grew, the company made itself recognized in numerous new markets. Like for example, Genie went into making light towers, man-lifts, articulated booms, telehandlers and stick booms.
Due to the economic downturn in the start of the 2000s, Genie decided to obtain a partner who held the same values. They partnered up together with Terex Corporation. This company has a history obtaining equipment manufacturers all around the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
During the early years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Therefore, all Genie machinery continue to be marketed under the Genie brand name.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually devoted to improving the efficiency and quality in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work disciplines which have made Genie a trusted brand name over the past decades and continue to keep their reputation for top-of-the-line and quality machines.
The Bi-Energy and DC machinery provided by Genie offers emission-free, quiet operation even in the most delicate work environments. Where the machine must be driven significant distances, such as within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC equipment with the power of a diesel-powered generator.
Telescopic booms offer greater horizontal reach, compared to any of the various aerial platforms. These equipment are ideal for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been designed to offer utmost productivity. These machines deliver the drive speed and supreme traction you need to be able to travel around the job area and work site.