Daewoo Forklifts Nebraska
Start-up of the forklift business
A national expansion of the industrial machines industry was promoted by Korea in the late 1960s. During that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. began to bring in assembled forklifts and sell them to large business groups, state-run corporations and the armed forces. During 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established sales and service outlets throughout the nation and, after a few years, opened its very own forklift production plant. Product development and quality improvement through constant technical training were the primary focus of the plant.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business quickly increased to 90 percent. By the 1980s, the sales of the company increases and technological improvements had attracted the interest of the American company, Caterpillar Industrial Inc. The two companies entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar within the US forklift market. Daewoo's forklift sales skyrocketed and another plant was constructed during 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts for export. During the early part of the 90s, Daewoo went global with a worldwide sales network. New models were developed as an independent brand name using Korean technology.
Development of new models
The G5 series was the very first series of proprietary models, developed in the year 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. A lot of performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of major components. These centers have acquired worldwide respect.
The G5 series is renowned for low environmental impact and operator comfort. The G5 is known throughout the globe for being reliable, operator friendly and durable. The series rated high amongst customers during after sales, large-scale surveys as part of a consumer-oriented advertising approach for these models.
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